Hooke Road®
Make A Difference!
Hooke Road® is dedicated to producing cost-effective aftermarket auto parts designed for enhancing vehicles like Jeeps, Fords, Toyotas, and more. Our extensive product line includes Front Bumpers, Rear Bumpers, Side Steps, Bed Racks, Roof Racks, front grilles, LED lights, and various interior and exterior parts. We aim to empower vehicle enthusiasts with high-quality components that elevate both performance and aesthetics.
The name "Hooke Road" is inspired by the rugged "Hooke Road" trail in the Helan Mountains, located at the border of Ningxia and Inner Mongolia in western China. This 100-square-kilometer area, known for its steep and desolate terrain, is rich with historic sites like the Han and Ming Great Wall and ancient beacon towers. It has become a popular filming location and, alongside the Rubicon Trail in the USA and Moab in Utah, is recognized as one of the world's top three off-road destinations.
This name embodies our passion for off-road adventures and the spirit of exploration. Inspired by the ruggedness of challenging trails, we are driven by the thrill of transformation and the desire to help you conquer any terrain. Our brand reflects a dedication to the off-road lifestyle, allowing you to stand out and make the most of every journey.
The mission of Hooke Road is to make a difference. At Hooke Road, our mission goes beyond just selling parts; we aspire to enhance your driving experience. We believe in the power of innovation and customer feedback, continually refining our products to meet your needs. Our commitment to quality and variety ensures that you have options that suit your unique style and requirements, moving away from limited choices to a world of possibilities.
Expertise in R&D: With over 20 development vehicles and research facilities, we prioritize professional and meticulous research and development. Our 1200-square-meter facility integrates design, testing, and photography, equipped with advanced tools like salt spray and wind noise testers to ensure product quality.
Social Engagement: We actively participate in events like the SEMA Show, proudly establishing ourselves as a leading off-road modification brand in the industry.
Focused Product Lines: Starting with Jeep Wrangler modifications, we have expanded our range to include diverse products and models, specializing in 4x4 Pickup Trucks and Overland vehicles.
We are committed to investing in our team and enhancing our brand's overall competitiveness as we continue to grow from our startup phase. Driven by passion, we pledge to meticulously craft each product, ensuring the highest quality and performance. We welcome feedback and suggestions from our community, as your insights are invaluable to us. Together, we aim to innovate and deliver solutions that exceed expectations, fostering a vibrant community of off-road enthusiasts worldwide.