Ford Bronco vs. Jeep Wrangler: Which Off-Road SUV Is Better?

The Ford Bronco and the Jeep Wrangler are both great at going off-road. But which one is better? We can't say for sure. They're both different and have their good points, so it's hard to say which one is better. We can only compare them and talk about the things they're each good at.

1. Performance and Powertrain: Bronco vs. Wrangler

Ford Bronco

The Ford Bronco was reintroduced in 2021 and immediately positioned itself as a Wrangler competitor. The Bronco offers a range of powerful engines, including:

• A 2.3L turbocharged four-cylinder engine producing 300 horsepower.
• A 2.7L twin-turbo V6 with 330 horsepower.
• A 3.0L twin-turbo V6 in the Bronco Raptor, delivering 418 horsepower.

The Bronco also features an independent front suspension (IFS), which provides better handling and stability on paved roads, making it a solid choice for those who want a vehicle that performs well in both off-road and on-road conditions.

Jeep Wrangler

The Jeep Wrangler has long been regarded as the king of off-road vehicles. It offers several engine options to suit a variety of needs:

• A 3.6L V6 with 285 horsepower.
• A 2.0L turbocharged four-cylinder with 270 horsepower.
• A 3.6L V6 eTorque mild hybrid system.
• The powerful 6.4L V8 in the Rubicon 392, producing 470 horsepower.

The Wrangler’s solid front axle is a staple of off-road performance, providing excellent articulation and durability on rugged terrain. This makes it a top choice for serious off-roaders.

Verdict: If you prioritize raw off-road performance, the Wrangler’s solid axle and variety of engine options give it an edge. However, if you’re looking for a more versatile SUV that handles better on highways while still excelling off-road, the Bronco is a strong contender.

2. Off-Road Features: Technology and Capability

Ford Bronco Offroad Features

The Bronco is packed with cutting-edge technology designed for off-road enthusiasts, including:

• GOAT Modes (Goes Over Any Terrain): Multiple drive modes adjust throttle response, traction control, and other settings for specific terrain types like mud, sand, and rock.
• Trail Turn Assist: Tightens the turning radius by braking the inside rear wheel, perfect for narrow trails.
• Front- and Rear-Locking Differentials: Essential for tackling uneven surfaces.
• HOSS Suspension System: High-performance off-road stability suspension enhances ride quality on rough terrain.
• 360-Degree Cameras: Provides a bird’s-eye view of the vehicle to help navigate tricky obstacles.

Jeep Wrangler Offroad Features

The Wrangler is no slouch when it comes to off-road capability, offering features such as:

• Rock-Trac 4x4 System: A robust transfer case that allows for low-speed crawling on rocky trails.
• Electronic Sway Bar Disconnect: Increases wheel articulation to handle steep and uneven terrain.
• Locking Front and Rear Differentials: Ensures maximum traction on slippery surfaces.
• Trail Rated Badge: This signifies the Wrangler has passed rigorous tests for water fording, articulation, traction, and ground clearance.

Verdict: Both vehicles excel in off-road features, but the Bronco’s advanced technology (like the 360-degree cameras and Trail Turn Assist) offers a more modern approach to tackling tough trails. The Wrangler, however, holds its ground with tried-and-true systems that have been refined over decades.

3. On-Road Comfort and Daily Use

Thanks to its independent front suspension, the Bronco provides a smoother, more comfortable ride on highways and city streets. Its spacious interior offers more legroom and cargo space compared to the Wrangler, making it a better option for long trips or daily driving. The Bronco also comes with a 12-inch touchscreen and wireless Apple CarPlay/Android Auto, adding a touch of modern convenience.

The Wrangler’s solid axle design, while excellent for off-road performance, results in a bumpier ride on paved roads. Additionally, the cabin is noisier at highway speeds, especially with the soft top. However, the Wrangler’s minimalist and rugged interior gives it an undeniable charm that many off-road enthusiasts love.

For those who want an SUV that performs well both off-road and on-road, the Bronco is the better choice. The Wrangler is more of a specialized off-road machine, and its on-road comfort takes a backseat to its trail capabilities.

4. Customization and Aftermarket Support

Both the Bronco and Wrangler have massive aftermarket communities, making it easy to customize your vehicle for specific needs.

As a long-standing favorite in the off-road world, the Wrangler has an extensive selection of aftermarket parts, from lift kits to Jeep Wrangler bumpers, car top carriers, and lighting modifications.

While newer to the scene, the Bronco’s aftermarket parts support has grown rapidly. Major brands now offer a wide range of accessories for the Bronco, and Ford itself offers factory-backed modifications through its Ford Performance division.

Verdict: Tie. Both vehicles are highly customizable, with a wealth of aftermarket options available.

5. Towing and Payload

Ford Bronco: The Bronco can tow up to 3,500 pounds across all trims, making it a solid choice for those who need to haul trailers or off-road gear.

Jeep Wrangler: The Wrangler’s towing capacity ranges from 2,000 pounds (two-door models) to 3,500 pounds (four-door models).

Verdict: The Bronco has a slight edge here, thanks to its more powerful engine lineup.

Conclusion: Which Is the Best Off-Road SUV?

Both the Ford Bronco and Jeep Wrangler are excellent choices, but your decision will depend on your priorities. You can choose the Ford Bronco if you want a more modern SUV with advanced technology and better on-road comfort and value features like a smoother ride, larger interior space, and innovative off-road tech like Trail Turn Assist. However, if you’re a hardcore off-roader who prioritizes ruggedness and durability, then Jeep won't let you down.